WinZO – Gaming That Pays, Creators That Play

Objective

To increase brand awareness and drive installs for WinZO by showcasing its wide array of real-money skill-based games through high-engagement content that connects with gaming enthusiasts across India.

Strategy

We teamed up with over 20 creators across the micro, macro, and mega spectrum on Instagram to build a creator-led buzz around WinZO. Our goal was to show WinZO not just as a gaming platform, but as a place where skill meets reward and social gaming thrives.

Creators were selected based on their regional influence and affinity with gaming, meme, or relatable youth content. Content formats focused on merging entertainment with functionality, ensuring the audience understood how to use the platform while staying engaged.

Deliverables

• Instagram Reels featuring game challenges, earnings from wins, and humorous gaming moments
• Instagram Live (IG LIB) sessions where creators explored games on the app and interacted with their audience in real-time
• The creators demonstrated WinZO’s value in real-life terms — whether it was winning real money, playing multiplayer rummy, or challenging friends online.