4 reasons why every Indian entrepreneur should consider the rural market.


Rural marketing is vertical and a conventional marketing techniques, as more than 70% of people in India resides in rural areas. Hence its mandatory to explore these areas and their business ideas and concepts. Various MNC's like Madison and O&M does rural marketing on a very large scale. Here's why every entrepreneur must consider rural markets : 1) The huge population The crowd is huge in numbers and certain areas are yet to explore, so this gives the entrepreneurs an opportunity to

70 Years of Independence, 70 quotes on our startup successes, challenges and opportunities.


Today we are celebrating 70 years of our Independence. India is a startup nation and has become an integral part of aspirational India. We wish all our readers Happy Independence Day. As India turns 70 today, we are presenting 70 quotes of our Startups.  India has always been an entrepreneurial country, the post-independence socialist experiment is only a small blip. – Hindol Sengupta, Fortune India The mission of building India through enterprise has never been more relevant and possessed of

Some crucial lessons every entrepreneur can learn from the Marwari business community.


In India, the term Marwaris simply describes Business as almost every Marwari family has a successful business running over the years. Since they know exactly what it takes to run your business successfully in every aspects, We need to learn some of the business growing tips and hacks from them. Here are some tips every entrepreneur must learn from Marwaris for their business : 1) Parsimony and moderation The Marwari community understands the value of money involved in their business and

Here are some tips to avoid financial tension while working for a startup.


For an employee to work in a startup can be exciting and a challenging experience, and when it comes to managing a startup financially, taking risks won't do it at all but one has to put his all efforts in achieving the target sets and one has to manage these financial plannings initially so they don't have to panic later on. Image : shutterstock However, Here are some tips to avoid financial tension while working for a startup. 1) Check your credit card expenses You've to cut down the

PATRICIA THOMAS NARAYAN- A JOURNEY FROM 50 PAISE to 2 LAKHS


Patricia Thomas Narayan got married at the age of 17 with her own choice. Because of her Inter-Religion marriage, against her parents wish, she was driven out of her family house. Very soon, she realized that she was surrounded with some major challenges in her personal life as her husband Narayan has made her life a lake of sorrow. Because of her Narayan’s habit of Drug addiction, he has made everything bad to worst. Patricia was not having a single penny with her and was accompanying with

5 MOST FREQUENT ATTRIBUTE WHICH ABSOLUTELY SHAPES ONLINE BUSINESS SUCCESSFUL .


The online e-commerce segment is running like a bonfire and has grown outstandingly. Analyst are even highly looking forward to amplify markets with an eye on utilizing digital platform as it is the most appropriate plan which is rendering in a higher quality extent. Going with the current vision, the said technology is very advance and is booming exponentially with time. The online markets are becoming powerful and making strides. As, the current enterprising field is creating wonderful

These entrepreneurs who have impacted your life without you knowing it.


Some products we use in our daily routine aren't just useful for us but since we're using them since a long time becomes part of our memories also. While we praise entrepreneurs today, we've probably never tried to learn the name of any of these which are a part of our cherishing memories. Here are some entrepreneurs with their product's names which have impacted our lives: 1) Himalaya — M Manal M manal started this company in the late 1930's when he realized the business potential of

5 easy tips to keep in mind while naming a company.


If you've an excellent idea and a brilliant planning for your business, things are going to be very well for you. But what about the name for your business. You must set the right name for your business, as a research has shown that more than 80% customers makes purchase on the basis of brand name. However, There are certain factors which you need to consider to choose that perfect brand name for your business :  1) Message to convey The name of your business reflects the identity of your

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