Probo
Objective
To amplify brand awareness, user engagement, and app installs for Probo, by leveraging
influencer-led, real-time content that aligns with trending conversations, predictions, and audience
interests—especially in sports, finance, and pop culture.
Strategy
We activated 500+ creators across YouTube and Instagram—focusing on macro and mega influencers with
proven engagement and credibility in the prediction, commentary, and infotainment space. Creators
were handpicked based on content relevance, category alignment, and audience trust.
Our approach was built on:
- Live prediction content to capture the thrill of real-time decisions
- Performance-led storytelling to drive app utility and value
- Dynamic platform mix to balance long-form content and snackable, shareable clips
Platform Mix
- YouTube Integrations – Organic shoutouts within relevant videos (sports, finance, news,
infotainment)
- Instagram Reels + Stories – Engaging, time-sensitive content that pushed key questions and
swipes to the app
Deliverables
Creators brought the Probo experience to life through:
- YouTube call-outs showing live predictions and outcomes
- Reels featuring trending questions, predictions, and their takes (e.g. “Will India win today?”
“Will stock X cross ₹1000?”)
- Stories with swipe-ups, engaging stickers, and quick updates to push app installs before key
events
