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NoBroker

Objective

To promote NoBroker's home salon services as a convenient, affordable, and professional option for everyday beauty needs, positioning it as the go-to platform for at-home grooming with transparent pricing and VIP benefits.

Strategy

We collaborated with 10+ nano and micro beauty & lifestyle creators on Instagram to highlight NoBroker’s home salon experience. The content aimed to emphasize how easy it is to book, the professionalism of the beauticians, and the luxurious experience of pampering oneself at home. The messaging focused on time-saving, price transparency, and brand trust.

Deliverables

  • Instagram Reels showcasing at-home salon transformations, from setup to service
  • LIB (Look in Bio) redirections for easy app/service booking
  • Creator reviews emphasizing product quality (RICA, O3+, Blossom Kochhar) and hygienic practices
  • Organic plugs for NoBroker VIP membership perks and “NoBroker Hood” availability

Impact

  • 2M+ Reach across all influencer content
  • 14% Average Engagement Rate, indicating strong interest in the idea of home salon convenience
  • Increased awareness of NoBroker’s lesser-known salon services vertical
  • Strong trust signals built around safety, ease of booking, and professional service quality
  • Drove traffic and sign-ups for NoBroker’s salon services via creator-led content
Watch the collab take off!
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