To drive awareness, engagement, and app installs for My11Circle during key cricket seasons by leveraging creators who resonate with cricket fans across India, especially those with a deep interest in fantasy sports.
We collaborated with a powerful mix of 250+ creators across platforms, ranging from micro to mega influencers, to create relatable, hype-driven content that aligned with live matches and fantasy play culture. The core focus was on performance-based storytelling where influencers showcased their cricket IQ and how My11Circle helps them turn predictions into payoffs.
Our platform mix included:
We prioritized creators with regional strength and an active cricket-loving audience, ensuring our communication stayed sharp and contextual.
Creators shared their fantasy picks, team-making strategies, and gameplay experience through:
The content not only explained gameplay but also tapped into the thrill of competing and winning, bringing out the aspirational aspect of My11Circle.