A Story of Redemption, Reinvention & Rise with Social Bird
From controversies to credibility, Rajat Dalal's journey is proof that when the right talent meets the right team, transformation is inevitable.
When Rajat Dalal came to us, he was a creator known more for his controversies than consistency. His early online presence carried a casual tone, a few PR setbacks, and a public image that lacked direction. But we saw beyond the headlines, we saw potential. What Rajat needed wasn't just a rebrand. He needed a complete narrative shift.
Our goal was to:
We pitched and secured Rajat's entry into Bigg Boss 18 – a bold move, designed to let the world witness his real, refined self.
To capitalize on Rajat's growing popularity, we hosted an offline fan meetup, bringing together his audience and influencer peers.
Elvish Yadav, Yamini Malhotra, Arfeen & Sara Khan, Anurag Dobhal (UK07), Luvkesh Kataria, Anjali Maxu, Rajveer Prem, and many others graced the event in support of Rajat.
This event wasn't just a celebration, it was a powerful moment of positioning, showing the kind of love and credibility Rajat had earned.
Even after BB18 ended, our focus stayed razor-sharp.
After BB18, Rajat was cast as a mentor in the reality series "Battleground" alongside Abhishek Malhan, Rubina Dilaik, and Neeraj Goyat.
And while Rajat mentored on-screen, we managed his off-screen PR, ensuring his personal brand stayed at the top.
Taking Rajat's journey full-circle, we helped launch his very own pre-workout supplement brand – TAGDE.
With this, Rajat stepped into the role of entrepreneur, powered entirely by the creative, content, and strategic engine of Social Bird.
3M+ views per video average
Daily content across all formats
1 Mega Fan Meetup + Celebrity turnout
10+ brand collaborations post-Bigg Boss
From controversial to inspirational
TAGDE - complete 360° brand development
Rajat Dalal's story taught us that redemption is real when it's backed by consistency, courage, and a team that doesn't give up. At Social Bird, we don't just manage creators, we build legacies. From image cleaning to personal branding to business building, this case study is proof that with the right narrative and execution, anything is possible.
Behind every successful creator is a village. For Rajat, that village was Social Bird, led by a visionary founder, Chetan, who gave his days and nights to make sure Rajat didn't just survive the digital storm, he soared through it.
From Mobile Store Owner to Viral Tech Icon
A story of hustle, heart, and hero-making, powered by strategy, content, and consistent belief from the Social Bird team.
JJ Communication, a Delhi-based mobile phone store led by Manish Jain, had already built a small but loyal customer base in the local market through mobile sales and repairs. While the business was sound, the brand lacked digital influence, storytelling, and a clear social identity to scale it beyond its physical location.
Manish had the vision, the content potential, and the public charisma, he just needed the right digital engine to amplify it all. That's where Social Bird, and more specifically, our founder Chetan Jangra, stepped in.
We repositioned Manish Jain from being "just a store handler" to a full-fledged digital tech creator.
The idea of blending tech content with kindness proved to be the game-changer.
With a focus on virality and community emotion:
These weren't just product videos. These were brand moments that connected.
What really made people stay wasn't just the phone specs — it was Manish's heart.
These moments weren't PR stunts. They were real. But they were captured the right way — and that's where the Social Bird touch came in.
And yes, let's just say the idea of capturing those real moments had a little help from Chetan during one of our long tea-fueled brainstorms.
As the audience and trust grew, so did the brand:
And yes, he's still just getting started.
Once the numbers and relatability kicked in, brands came calling.
From tech to government campaigns, Manish's influence proved multi-dimensional.
Now it's common — you'll see creators showing phone pricing in real-time from a shop.
But Manish did it first.
He turned a mobile store into a review platform — filmed by him, packaged by us.
That review format?
That was a Chetan Jangra original — an idea scribbled on a notepad that now gets replicated across India.
194M+ views on a single video
1M–20M+ consistently
10+ high-value campaigns
Multiple new outlets across Delhi
4% (vs. 1.4% tech industry average)
High engagement in Tier 2 & 3 cities
From scripting reels to giving away ideas that blended tech + empathy, Social Bird shaped Manish Jain's superhero image, without losing his essence.
The power wasn't just in the camera. It was in the consistency, strategy, and storytelling, crafted behind the scenes.
Manish Jain is no longer just the man behind JJ Communication. He's now a tech creator, content hero, and entrepreneurial inspiration.
At Social Bird, we didn't just give him posts.
We gave him a presence. A purpose. A platform to rise.
Because that's what we do, build influence with intent.
Sometimes, the best creators are just waiting behind shop counters, doing great work every day, they just need a little spotlight.
With Manish, it was never about changing who he was.
It was about showing the world the man behind the counter, kind, honest, sharp and letting his work speak for itself.
Consistency, creativity, and a few crazy ideas from Chetan along the way, that's what made JJ Communication what it is today.