Fans, Fame & a Full-On Meetup

About This Case Study

This case study showcases Social Bird's unmatched ability to blend influencer power, fan enthusiasm, and on-ground execution into a single unforgettable event. Our goal was clear: generate massive support for Rajat Dalal, national powerlifting champion and a fan-favorite contestant on Bigg Boss 18. With strategic planning, creator collaboration, and seamless execution, Social Bird turned a fan meetup into a cultural moment—highlighting our strengths in influencer marketing, live event production, and digital amplification.

The Challenge

When Rajat Dalal, national-level powerlifter, WPC Asian gold medalist, and rising star of Bigg Boss 18, began to dominate the reality show, the momentum needed a serious push to take him to the finale throne. The mission? Galvanize fan support, convert admiration into action, and pull off a massive on-ground campaign to secure votes. Enter: Social Bird.

The Execution: “Birds of Influence Flock Together”

We didn’t just plan an event. It wasn’t just a meetup—it was a full-blown movement. With over 25,000 fans rallying behind Rajat Dalal, this was a vote-up meetup, where muscle met madness, and influencers turned the stage into a celebration of strength, strategy, and stardom.

Strategy & Ideation

• Purpose: A high-impact creator-powered fan meetup to boost awareness, drive voting, and celebrate Rajat's journey.
• Location: A large-scale venue prepped for over 25,000 people
• Core Objective: Rally Rajat’s fanbase offline while exploding visibility online

Influencer Magnetism

We brought in an insane creator lineup personally invited by Social Bird:

• Elvish Yadav, Lovekesh Kataria, Team Haryanvi Hunters
• Lakshay, Archit, Anjali Arora, Ndee Kundu, Rubal Dhankar, Rajveer Shishodia
• Sara Khan, Arfeen Khan, JJ Ruchika, Anoop, Yamini, Tijara, Biru Kataria
• JJ Communications, Sevengers Team, and many more...

Full-Scale Setup

• Massive stage setup with AV systems
• Vanity vans for celebrity comfort
• Dedicated bouncers and security team
• Food and beverage stalls for the crowd
• Live content zones for Reels, BTS, and Instagram Lives

From the Founder

Chetan Jangra, founder of Social Bird, personally oversaw every detail:
“This wasn’t just a meetup. It was a movement. Rajat represents strength, honesty, and realness—the same values we stand for. Proud to have built this madness for a true champ.”

What It Showed

• That Social Bird doesn’t just create campaigns
• We create community, culture, and chaos
• All perfectly aligned to drive real-world results

Services Used

• Event Planning and Management
• Influencer Outreach and Handling
• Crowd Engagement Strategy
• Live Social Media Coverage
• PR and Audience Activation