Objective
To create a high-impact burst of awareness and excitement around the POCO F7 series launch by leveraging relatable, humor-driven content through sketch creators—bringing out the “Made of Mad” attitude of the brand while highlighting its performance, design and power-packed features in an entertaining, youth-first format.
Strategy
We collaborated with
4 top sketch creators on Instagram who specialize in comedic storytelling and relatable everyday scenarios. The goal was to communicate POCO’s bold and performance-driven identity in a way that resonates with Gen Z and millennial audiences who value both humor and high-performance tech.
Each creator integrated POCO F7 into their narrative in an organic yet attention-grabbing way—translating raw speed, smooth multitasking and striking design into moments of comic exaggeration and everyday “madness.”.
Our approach focused on:
- Humor led storytelling to connect emotionally and make the brand memorable
- Situational sketches that seamlessly highlighted the phone's performance and style
- Creator authenticity to drive engagement and trust among digital native audiences
Platform Mix
- Instagram Reels : Snackable, high engagement sketch videos that combined product storytelling with humor and virality
- Creator Stories : Secondary amplification through teaser clips and swipe ups driving curiosity for the POCO F7 series
Deliverables
Each creator delivered 1 Reel, showcasing:
- The POCO F7 performance through dynamic and relatable sketch setups
- Visual highlights of the phones sleek design and camera capabilities
- POCO fearless, youth driven energy in a tone consistent with "Made of Mad"
