Objective
To create a high impact burst of awareness and excitement around the POCO F7 series launch by leveraging relatable, humor driven content through sketch creators, bringing out the "Made of Mad" attitude of the brand while highlighting its performance, design and power packed features in an entertaining, youth first format.
Strategy
We collaborated with 4 top sketch creators on Instagram who specialize in comedic storytelling and relatable everyday scenarios. The goal was to communicate POCO bold and performance driven identity in a way that resonates with Gen Z and millennial audiences who value both humor and high performance tech.
Each creator integrated POCO F7 into their narrative in an organic yet attention grabbing way, translating raw speed, smooth multitasking and striking design into moments of comic exaggeration and everyday madness.
Our approach focused on:
- Humor led storytelling to connect emotionally and make the brand memorable
- Situational sketches that seamlessly highlighted the phones performance and style
- Creator authenticity to drive engagement and trust among digital native audiences
Platform Mix
- Instagram Reels : Snackable, high engagement sketch videos that combined product storytelling with humor and virality
- Creator Stories : Secondary amplification through teaser clips and swipe ups driving curiosity for the POCO F7 series
Deliverables
Each creator delivered 1 Reel, showcasing:
- The POCO F7 performance through dynamic and relatable sketch setups
- Visual highlights of the phones sleek design and camera capabilities
- POCO fearless, youth driven energy in a tone consistent with "Made of Mad"
