Diwali Campaign
Objective
Position Flipkart as the go-to destination for festive gifting, home upgrades and Diwali shopping.
Execution & Scale
- 135+ Micro lifestyle creators
- 10 Macro creators across sketch comedy and lifestyle
- Platform: Instagram
Strategy
Emotion-led festive storytelling focused on gifting moments, family celebrations and Diwali prep. Content leaned more lifestyle-driven versus deal-heavy.
Deliverables
- Festive gifting reels
- Multi-segment festive penetration
- Strong Diwali brand recall
- Consistent Instagram feed presence during peak celebration period
