Big Billion Days Campaign
Objective
Drive massive sale awareness and urgency during India’s biggest shopping event. Maximize visibility and push high-intent traffic during the limited-time deal window.
Execution & Scale
- 200+ Micro lifestyle creators
- 15+ Macro sketch comedy creators
- Mega creator: jj_mobile_world
- Platform: Instagram
Strategy
High-volume, high-frequency rollout designed around urgency and deal discovery.
Comedy-led content amplified FOMO, while micro creators showcased real-time product finds and discounts
Deliverables
- Deal discovery reels
- Sketch-based “sale madness” content
- Product highlight integrations
- Countdown and urgency-driven narratives
