Objective
To amplify awareness and engagement around Flipkart's latest fashion and lifestyle offerings, positioning the platform as the ultimate destination for affordable, trendy and quality-driven style choices among Gen Z and millennial audiences.
Strategy
Strategy We activated 200 micro creators across Instagram from the fashion and lifestyle categories each with strong community trust and authentic influence in daily styling outfit inspiration and lifestyle recommendations
The campaign focused on organic, trend-aligned storytelling to showcase Flipkart's diverse fashion range - merging affordability with aspirational style. Creators highlighted their favorite looks from Flipkart, encouraging audiences to explore the latest drops and seasonal collections.Our approach was built around:
- Relatable styling content that fits naturally into each creator's daily fashion narrative
- Community-first storytelling leveraging micro creators' niche, engaged audiences
- Authentic integration of Flipkart as a go-to platform for everyday and festive fashion finds
Platform Mix
- Instagram Reels Instagram Reels - High-engagement short-form videos featuring outfit styling, transitions and trend-based edits
- Stories Instagram Stories - Secondary layer of visibility through story reshares, discount mentions and collection teasers driving users to explore on Flipkart
Deliverables
- Each creator delivered 1 Reel showcasing Flipkart fashion picks
- Reshare Story amplifying reach and product visibility
- Natural integration of Flipkart's brand tonality with creator authenticity and aesthetic consistency
