Objective
To drive awareness and recall for Cashify easy smartphone resale and upgrade process, using relatable sketch based storytelling that highlights the brands convenience, trust and instant value proposition.
Strategy
We collaborated with a leading sketch creator on Instagram to bring Cashify proposition to life through humor and everyday relatability. The concept was designed to address a common pain point, old phones lying unused, and position Cashify as the smartest, hassle free solution for quick resale and instant cash.
Our approach centered on:
- Sketch driven humor to simplify and humanize the tech resale narrative
- Everyday scenarios that connected with audiences emotionally while subtly integrating the brand
- Clear call to action moments demonstrating Cashify app utility and ease of use
Platform Mix
- Instagram Reels : A single high performing sketch reel that combined comedy and product education, making the brand message both memorable and shareable
Deliverables
- 1 Reel showcasing how effortlessly users can sell their old phones via Cashify
- Seamless product integration highlighting trust, instant pricing and convenience
- Humorous storytelling in line with the creator signature style to maximize relatability and engagement
