Targeted Micro-Influencer Rollout
Brand Context
GoKiwi operates in a category where clarity and value communication are critical for adoption.
Objective
Drive focused awareness and educate audiences through highly relevant creator communities.
Execution & Scale
- 50 Micro creators
- Platform: Instagram
Strategy
Precision over volume. Carefully curated creators ensured alignment with audience intent. Content was built to simplify the offering and drive understanding.
Deliverables
- Explainer-style reels
- Scenario-based integrations
- Clear CTA-led storytelling
