Mega Creator Awareness Campaign
Brand Context
GharSoap is positioned as a mass-market household brand aiming for large-scale cultural visibility.
Objective
Generate rapid national awareness through high-impact creator amplification.
Execution & Scale
- 10+ Mega creators activated
- Platform: Instagram
Key Creator Performance
- Elvish Yadav – 13M views
- Rajat Dalal – 4.5M views
- Pawan Singh – 4.3M views
Strategy
Celebrity-heavy activation designed for instant attention. The focus was maximizing reach quickly by tapping into highly loyal fan communities.
Deliverables
- Entertainment-led endorsement reels
- Strong brand-forward integrations
