Large-Scale Instagram Visibility Campaign
Brand Context
Danube is positioned as a lifestyle-driven retail brand catering to modern home and everyday needs. The goal was to dominate visibility across varied audience clusters
Objective
Create aggressive brand presence on Instagram and ensure repeated exposure across multiple demographics
Execution & Scale
- 300+ Total creators activated
- 250+ Micro creators
- 15+ Macro + Mega creators
- Platform: Instagram
Strategy
A scale-first rollout designed for feed dominance. Micro creators drove deep community penetration, while Macro and Mega creators amplified aspirational visibility. The focus was repetition, reach and sustained presence rather than one-off virality.
Deliverables
- Lifestyle-based product integrations
- Reels showcasing everyday usage
- Multi-segment storytelling across regions
