Community-Led Awareness Campaign
Brand Context
Airluxe is building its presence in a competitive lifestyle category, where trust and relatability matter more than celebrity push.
Objective
Establish credibility and awareness through authentic micro influencer advocacy.
Execution & Scale
- 115+ Creators activated
- 100% Micro creators
- Platform: Instagram
- Campaign Status: Ongoing
Strategy
A pure micro-creator model focused on intimacy and trust. Instead of mass celebrity reach, the brand leaned into consistent, relatable storytelling within tightly engaged communities.
Deliverables
- Lifestyle reels integrated into daily routines
- Honest usage-based narratives
- Creator-first storytelling formats
