Virtual influencers are no longer futuristic fantasies—they're here, real (well, almost), and changing the face of brand storytelling. In 2025, these computer-generated creators are not just trending; they're becoming essential tools in the digital marketing toolkit.

Whether you've come across Kyra on your feed or watched Samsung's metaverse launch with Zero, it's time brands started asking: are virtual influencers the next big shift in creator marketing?

Let's break down what they are, why they're booming, and how your brand can benefit by getting ahead of the curve.

What Are Virtual Influencers?

Virtual influencers are digital avatars designed to look and behave like real people. Created using CGI (computer-generated imagery) and often powered by AI, they have backstories, aesthetics, and even personalities curated by creative teams or agencies.

Unlike traditional influencers, they don't age, get tired, or go off-brand. Every post they make, every caption they write, is planned, intentional, and completely in sync with a brand's vision.

One notable name in India is Kyra, created by FUTR Studios. With over 250K followers on Instagram, she's collaborated with brands like boAt, Maybelline, and Amazon Prime Video, delivering consistent and visually compelling campaigns.

Globally, names like Lil Miquela, Imma, and Shudu have redefined influencer culture, securing campaigns with luxury giants such as Prada, Dior, and Samsung.

Why Are Brands Betting Big on Virtual Influencers?

1. Creative Consistency Without Limits

Virtual influencers don't need retakes or travel schedules. They can be styled, scripted, and published at scale. For brands, this means:

• No last-minute reshoots
• Total control over visuals and tone
• No PR nightmares or controversies

You get a consistent brand voice every single time.

2. Global Reach, Local Appeal

Imagine an influencer launching your product in New York in the morning and celebrating Ganesh Chaturthi by evening in Mumbai. Virtual influencers adapt instantly. They're multilingual, multi-regional, and hyper-adaptable.

For example, a beauty brand could show its virtual influencer in a lehenga during Diwali and in streetwear for a global sneaker drop, without booking a single flight.

3. Long-Term Savings, Scalable Impact

The initial setup—3D modeling, scripting, and brand alignment—can be costly. But over time, virtual influencers reduce spend:

• No travel or accommodation costs
• No recurring fees or monthly retainers
• No negotiations over deliverables

One digital creator can handle multiple campaigns across products, geographies, and languages, making them a cost-efficient powerhouse.

4. Hyperrealism That Builds Trust

You'd expect followers to reject virtual influencers for being "fake." But in 2025, it's the opposite. Research shows that over 58% of social media users follow at least one virtual influencer. Many appreciate the transparency and creativity behind them.

A well-crafted virtual influencer, with a clear identity and authentic storytelling, can be as inspiring and relatable as their human counterparts—sometimes even more.

The Responsibility of Being Real About the Unreal

With innovation comes responsibility.

A 2024 survey revealed that over 35% of users expect virtual influencers to disclose their digital nature. Brands that skip transparency risk backlash, confusion, and a loss of credibility.

If you're using a virtual influencer, be upfront. Transparency builds trust, and in the long term, trust builds loyalty.

On your campaign pages, in the influencer's bio, or even in captions—make it clear that this is a digital creator. Let your audience appreciate the tech, not feel tricked by it.

Case Studies: When Virtual Influencers Work for Real