From bold characters to clutter-breaking content, Ekta Kapoor launched ‘ALT Balaji Application’

The daily soap queen, film producer, Joint managing director and creative director of Balaji Telefilms – Ekta Kapoor along with her whole team of Balaji Telefilms has now recently launched her application named as ‘ ALT Balaji application ‘ out here in Delhi. Along with her, celebrities from the Bollywood were also present on the launch such as Rajkumar Rao, Nimrat Kaur, Nagesh Kukunoor with Television’s famous actors Ram Kapoor and Sakshi Tanwar. The team of  Balaji house were also there to grace the event, including Sameer Nair (Group CEO), Nachiket Pantvaidya(CEO ALT Digital), Manav Sethi (CMO ALT Balaji).

On the other hand, Ram and Sakshi also spoke about their upcoming TV serial ‘ Karle Tu Bhi Mohabbat ‘ and also seemed confident. Also speaking to Nimrat on her new role in ‘ The test case ‘, she said, ” It was really like nothing else I worked before, yes I went through with hard task and it was a great time for being the part of the physical training I’ve been through to portray as an army officer “.

Rajkumar Rao also shared his views on the perspective technology nowadays and said, ” In terms of technology, cinema will always be there. But technology has its own audience and people will go for both “. While speaking to Ekta kapoor, she said, ” As a producer last year we didn’t had a good experience, so we decided to come up with something, so here we are. This is the very first time I am shooting for shorter episodes, there will be series less than 20 episodes, which will definitely explore never seen before stuff “. Well, Ekta has made a mark on digital platform domain and it’s going to show casts all the exclusive contents.



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