Story Of A Common Ice-Candy Seller, From 13000 To 8000 Cr.
Beginning from his childhood, in the Thiruthangal village of Sivakasi of Tamil Nadu. Though his childhood was also same as the other millions in the state, survival in those conditions was the biggest question ! Elimination of all luxuries including education was their only choice. Though quitting school was merely a difference for his as he wasn’t a regular attendee but his family survival was one of the important responsibilities he couldn’t have skipped.
As having no Source of income the survival wasn’t that easy for his family, so they sold their property nothing more than a namesake for asset. This way they sold all their belongings for a quit small business unit of them. R.G Chandramogan is one of the first generation of Entrepreneur of Sivakasi, a place very popular for it’s fireworks. He own’s India’s largest private dairy and agro business under the barber of Hatsun agro Pvt. LTD. Valued at Rs 8000cr which was started by him with Rs 13,000 that came from selling all of his land. Though lack of knowledge, management plans , Inexperienced and resources were the major challenges that he faced during the starting days of business.
But for him survival was the only choice with his 250 sq. Ft ice cream place with 3 workers. The ice cream business was very much common in his place , so competing with all was also a point to think about. It was in 1970s, his 3 workers were to produce the ice cream and used to sell them on pushkarts. His business was all same for the next 10 years. Though business was all similar for all in those days, but Chandramogan had the willingness to grow his business, the starting time was all about survival but once that was resolved all that he was thinking was to expand his business in the whole state. The revenue of his Enterprise in 1971 was Rs1,50,000. And the revenue in 1990 had crossed over Rs 3 crore. They started to operate a chain of ice cream parlors all over the state and this was something that other thousands of ice cream vendors couldn’t think of. His Enterprise gained a popular name in state and it was time for him to take his Enterprise to a next level. He started an another Enterprise in 1986 to manage his business growing activities. Since then The Hatsun agro Pvt. LTD.
Grown in multiple ways to become India’s largest private dairy with an appx. Value of RS 8000 crores. His brands – Arun ice cream, Arokya and Gomatha milk are sold in Tamil Nadu, Karnataka, Andhra Pradesh and Goa with the production units in Salem, kancheepuram, madurai and Belgaum. Chandramogan’s business skills that he got on his own and his determination played a key role in his company’s growth. He very skillfully utilized his relation with the farmers all across the state to build a milk procurement channel for his Enterprise.
Also he expanded his business across international borders with production plants in sychelles, Fiji and Brunei. The life of Chandramogan was also similar to thousands of people doing the same ice cream business but what led him beyond survival was his approach, his skills,His determination and innovative strategies that made his parlor a cult in Tamil Nadu. It’s inspiring and heroic how one common man with no resources and money reaches unusual heights.
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